|The sooner you receive and advertise your first bid, the more successful your campaign will be.|
Your campaign is relatively new, but you should have a sense at this time of whether or not buyers are responding favourably to your advertisement and how many buyers have contacted you to ask for a price guide or request an inspection.
|If you don't yet have a bid and enquiries are below expectations, be proactive in changing your advertisement to attract more interest:|
- Review the text in your price display field. ‘MUST SELL’, ‘MOTIVATED SELLER’ are a couple of great examples that will attract attention.
- Similar to the above, we want to use urgent language in our property descriptions and the more we can repeat that the seller is motivated, the better.
- Your background price determines which buyers will see your listing, and it needs to be set at a range that the property is attractive to those buyers who are seeing it. The lower your background price, the more buyer engagement you are likely to get.
|Ensure you have a well-rehearsed strategy/script for handling buyer enquiries with confidence. |
- When a buyer asks ‘Can you give me an idea of what the seller wants?’ have a compelling reply that explains why this is a property the buyer must inspect rather than discussing price.
- You should be able to get the majority of those buyers who enquire to inspect the home, which in turn will allow you to use some effective buyer dialogue to convert those buyers into bidders. Below are some great examples for inspiration.